Message & page structure
Hero, proof, objections, and CTA in an order that matches how people actually decide, not a generic template dump.
Campaigns · Launches · Conversions
Landing pages built to convert, not just look good
Product launches, paid campaigns, and partner offers need a page with one job: make the next step obvious. I build landing pages with senior engineering judgment: clear structure, fast delivery, and code your team can own after handover.
When a homepage is not enough
Your main site explains the company. A landing page sells one moment: the launch, the webinar, the waitlist, the charter season, the partner promo. When that page is vague or slow, you pay twice, in ad spend and in lost trust.
I help teams ship focused pages without dragging the whole marketing stack into a CMS rebuild. Typical pain points look like this:
Broader builds: Web Development · Motion: Animation · Examples: selected websites.
- Homepage tries to do everything, so the campaign message gets buried
- Weak hierarchy: visitors scroll but never reach a confident next step
- Slow launches because design, copy, and build live in separate tools
- Heavy templates that hurt mobile experience and ad quality scores
- No clean way to spin up the next variant without breaking the main site
What I deliver
End-to-end landing page work: from structure and implementation to launch-ready meta and forms. Astro is the default when speed and simplicity matter; React or Next.js when the page must plug into an existing app. See also templates for starter kits.
Design-to-code delivery
Figma or rough wireframes turned into responsive, accessible pages with typography and spacing that hold up on real devices.
Fast static builds
Astro-first (or lean React) pages with strong Core Web Vitals by default, without a bloated theme stack for a single campaign.
Forms, tracking & integrations
Newsletter, waitlist, booking, or CRM hooks wired sensibly, with privacy-conscious analytics where you need them.
SEO & share-ready meta
Titles, descriptions, Open Graph, and structured data so launches look right in search and social previews.
Process
- 01 Step 1 of 4
Brief & goals
Audience, offer, primary CTA, and what “success” means: signups, bookings, demo requests, or qualified leads.
- 02 Step 2 of 4
Structure & copy
Section outline and draft messaging before pixels multiply. Fix the story early, not after build.
- 03 Step 3 of 4
Build & review
Responsive implementation, accessibility pass, and performance checks on the devices your traffic actually uses.
- 04 Step 4 of 4
Launch & iterate
Ship to your domain or subdomain, hand over a repo you own, and leave room for the next variant without rework.
What you get out of it
I will not invent conversion rates without your analytics, but I will ship a page that is fast, legible, and honest about what you are asking people to do.
Clarity
One clear job
Each page sells one offer with a visible path to action, not a sitemap in disguise.
Speed to ship
Days, not months
When scope stays focused and the stack stays lean, campaigns can go live on a realistic timeline.
Performance
Fast first paint
Static delivery and disciplined assets so paid traffic is not paying for a slow template.
Maintainability
Easy next page
Patterns and components you can reuse for the next launch, partner page, or locale.
Example
Independent · 2025
mymlancatamaran.com
A campaign-style marketing site: hero story, proof, gallery, and enquiry paths, built as a fast static site, not a bloated WordPress theme. Also on websites.
Context
A luxury charter offer that needed to feel premium on first scroll: strong imagery, clear routes to contact, and mobile-first layout for travellers researching on phones.
Approach
Section-led Astro pages, responsive media, accessible typography, and performance-minded video and image loading so the story loads before patience runs out.
Outcome
A single-purpose marketing experience the owner can point campaigns at: fast, on-brand, and straightforward to extend as seasons and offers change.
Ready to ship a landing page?
Tell me the offer, audience, and deadline. I will suggest a realistic scope: a single page, a small set of variants, or a reusable pattern inside a wider Web Development engagement.